Bruto

Nils comes across as loud, hearty and jocular. A man that follows his own mind, but his gut feeling most of all, he mistrusts anything with the appearance of convention. He has his own views, and he lives and breathes them. Nils lives in a converted forester’s cottage heated with a single open fire. Despite this, or perhaps because of it, Nils Holger Moormann has now achieved success after the early days when he ended up sleeping in his VW minibus after plying his sales routes. N: Some of our products have been selling very well for a very long time. The FNP shelving system (the initials stand for FlächenNutzungsPlan or ‘space use plan’) is celebrating its 30th anniversary this year. Others sell much less well, or even badly. But we still onlymanufacture the products that are close to our hearts. Full-on subjectivity. Full-on risk. There are no other criteria. No market analyses. No strategic business model. No target group profiles. We only pursue product ideas with standalone quality that has fully convinced us. And that we can love. Against this backdrop, we review every product in the collection, year after year. We only add a maximum of two newly developed products per year.